CASOS DE ÉXITO
Dynamics 365 Sales implementation at Fersa
The Challenge
Fersa Group was born in 1968 with the union of two European bearing manufacturers, and its brands currently operate globally in the design, production and distribution of high quality bearings, focused on the automotive and industrial sector.
As part of the evolution of its internal digitalisation and evolution of its business processes, Fersa has chosen Axazure for the implementation of Dynamics 365 for Sales. The “challenge” was to integrate its ERP (Dynamics 365 Supply Chain) with CRM in a fast, simple and bidirectional way, allowing sales and marketing teams to have centralised information for segmentation and marketing campaigns.
The Journey
The project is been mainly focused on the integration with the ERP, for which the standard Dual Write solution from Dynamics 365 Supply Chain has been implemented. Additionally, functionalities have been added for the management and segmentation of Leads and Contacts, and an integration with Mailchimp for the management of digital marketing campaigns.
The Arrival
Rubén Laplaza
IT Manager en Fersa
“At Fersa we like the state-of-the-art concept and with Axazure it has been very easy. We are all very active and restless people who are passionate about technology, with the aim of improving and facilitating our people’s day-to-day work to give the best possible service to our customers”.
The standard integration of Dynamics 365 platform brings easily the worlds of ERP and CRM together in a way that is completely transparent to users, working in Dynamics as a single, integrated solution. The bi-directional way of creating new customers and updating of information allows to connect operational teams with sales and marketing teams in a common place.
CONCLUSION
Dynamics 365 for Sales and its native integration with Dynamics 365 Supply Chain, reduces implementation times, simplifying integration tasks, and allowing the commercial platform to evolve to more advanced business processes and better integrated with the ERP.
