CASOS DE ÉXITO

Automating Communications with Dynamics 365 Customer Insights

The Challenge

On this occasion, we had to come up with an operational solution, as the communication department of Cercle Tecnològic was finding it difficult to efficiently manage communication with its stakeholders.

Cercle Tecnològic is a private non-profit foundation that drives the technological ecosystem in Catalonia by promoting knowledge transfer and encouraging talent and economic growth in this sector in Catalonia. However, its communication department faced challenges in managing stakeholder communication efficiently.

The abscence of a centralized tool for automating and analyzing their marketing efforts made it difficult to personalize interactions and data-driven decision-making.

The Journey

To address these challeges, Axazure implemented Microsoft Dynamics 365 Customer Insights, enabling Cercle Tecnològic to:

• Automate marketing processes, such as communication distribution and event management.

• Centralize information by integrating data into a single cloud platform.

• Improve segmentation and personalization, by optimizing interactions with their stakeholders.

• Gain real-time analytics, enabling better data-driven decision-making.

The Arrival

Communication and Projects Team of Cercle Tecnològic

“The implementation of Dynamics 365 Customer Insights with Axazure has allowed us to transform the way we manage communication with our community. This new platform helps us optimize our work and enhance the experience of our partners.”

With the implementation of Dynamics 365 Customer Insights, Cercle Tecnològic has achieved:

• Optimize event management, automating attendee registration and tracking.

• Advanced segmentation, enabling personalized interactions with partners and attendees.

• Reduction in management time, improving the operational efficiency of the communications team.

• Greater impact in communication, thanks to the automation and personalization of messages.

CONCLUSION

Axazure is the leading partner in Microsoft Dynamics 365 implementations, with extensive experience in business process digitalization and marketing automation.

Transform your organization’s marketing management with Axazure and Microsoft Dynamics 365.